Becoming a leading force for CFD and FX trading is no easy feat considering the competition in the currency market. But Ava FX has defied the odds by keeping one central focus as the core of its business: The client?s requirements.
In less than eight years, Ava FX has transformed into one of the globe?s principal online forex and CFD trading brokers. It is especially the personalised client service that has catapulted the broker into the upper echelon of global trading companies. And today, with over 150,000 clients across 150 countries, the team at Ava FX executes over 1.5 million trades per month. That is an impressive monthly trading volume in excess of $50bn.
Online CFD and FX trading
But what is it that sets Ava FX apart from its competitors? Users of Ava FX benefit from its unique, practical, multi-featured platforms, which provide advanced trading tools, thorough pricing transparency, and clear-cut trade executions. Ava?s dedicated team has offices in all the major financial centres of the world including Tokyo, Milan, New York, Paris, Sydney and Dublin. It also offers a wide choice of download, web, mobile and auto-trading platforms. These are recognised and rated internationally for being user-friendly, straightforward and versatile, and aim at covering the gamut of trader experience.
A newly developed platform at Ava ? AlphaTrader ? provides customers with the ultimate in online trading potential. Thanks to its sophisticated technology, users can easily and swiftly complete transactions. Meanwhile, the company?s more established MetaTrader 4 (MT4) has developed into the platform of choice for professional traders and money managers, particularly because of its fast execution, highly developed charting tools and overall technical power. The MT4 platform offers a reliable execution and includes dozens of built-in indicators that are linked to an easy strategy performance.
AvaTrader, in comparison, presents solid charting capabilities with reliable, flexible execution and predominantly caters for new and mid-level traders. Ava?s AutoTrader platform, on the other hand, allows clients access to mirror trading, a fairly new concept developed by Tradency, which enables traders to emulate strategies and observe real time trades of experienced forex traders. CEO and Co-Founder Emanuel Kronitz feels that Ava?s various platforms ?allow customers to choose the strategies best suited to their needs and which accommodate their intended earnings and risk profile.?
Each client is an individual
Every customer has unique needs, according to Kronitz. The CEO?s keen attention to detail and his ability to listen intently has helped clients meet those requirements. He is responsible for the strategic and operational side and is continually working on moving the company forward. ?These are exciting times in an exhilarating industry, and I am very lucky to be part of such a great establishment,? he says.
The team at Ava is not just another group of bankers who knows the FX market and wants to simply sell this knowledge to customers. ?We set up the company with only the client in mind. Our team observed the actions of others in this industry and decided it wanted to do better. We are here for our customers without fail, and make it our business to know what they want in terms of service.?
Living in challenging times requires extraordinary services and tools that will help continually improve services to guarantee customer satisfaction, Ava?s CEO thinks. Ava assigns a twenty-four-seven support executive to each of its clients to guide them through appropriate products and educational tools.
?We focus on how to provide a customer with only the very best trading experience; everything else is secondary. We keep trying to find ways to enrich traders? experience with success, and feel we can provide this by offering the best tools available,? he says.
Regulated for advancement
The industry was previously only loosely regulated, and the impact of regulation changes on retail financial trading has been revolutionary, says Kronitz. He believes regulating the FX market has been ?one of the best things to happen to the industry because customers deserve to know how safe their investments are exactly.? Since the implementation of the latest regulatory changes more people have shown an interest in trading, and there is a trend for a growing number of participants.
Over the past five years the market has changed dramatically, says Kronitz. FX trading has turned from a niche market into a mainstream product used by millions of traders internationally. Clients have become more experienced, educated and anybody with sufficient funds can now trade forex. At Ava, training tools with free introductory webinars and guided tutorials with real time market updates are readily available for those new to forex and CFDs. ?Nowadays anybody can trade and everybody should be afforded this opportunity. It is a big achievement to get people to enter the forex market but it is an even more challenging task to retain their custom and interest,? Kronitz notes.
With its incredible means of automated trading solutions, Ava FX is a well-suited option for the superior, refined professional who needs more than the simplicity offered by a plain trading platform created for beginners. For the novice, however, the easy-to-grasp interface and lessons in FX trading are a cut above the rest. Ava FX has positioned itself in a manner that allows it to cater for all market desires and it hopes to continue this for the future.
The company, although strongly devoted to the European markets, is planning a number of major upcoming initiatives by opening offices in Asia. But momentarily, one of Ava?s most important tasks remains the continuous improvement of services for all of its clients. Kronitz says: ?We are missing our target if we do not provide clients with the best experience. The greatest client compliment is their loyalty. Only then do we know we are doing something right.?
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